Whether you own a grocery store, an office supply shop or some other retail establishment, the way you display your merchandise has a significant effect on customers’ purchases. Consider several things you can do to highlight the wonderful products you have to offer.
1. Make Merchandise Visible
First, be sure that patrons can easily see all your products. This is especially important when it comes to food service. Wouldn’t you be much more likely to buy a dessert if you can see it lined up in a display case? Having a hot food merchandiser, a food bar or some other sort of glass display puts a spotlight on your offerings.
2. Post Promotions Clearly
Another important way to grab customers’ attention is to have clear signage that points out current sales and promotions. For instance, if an item’s normal price has been deducted, be sure to note that clearly on its shelf or rack with a brightly colored sticker or note.
3. Group Similar Items Together
One way to encourage patrons to try out merchandise they may not be familiar with is to place it next to other related items. For instance, if you sell clothing, consider pairing up more daring articles of clothing with staples. You may even wish to show examples of entire outfits that can be created using your products.
4. Keep Inventory Stocked
A final tip to keep in mind is that empty shelves are not visually appealing. Even if customers don’t realize it, they may not spend as much time checking out your merchandise if things seem to be poorly stocked and running out.
While some consumers enter a store knowing exactly what they are looking for, others may be more flexible with their purchases. In order to promote up-and-coming products, it’s important to be intentional about how you display them. With the proper display cases, signage and groupings, you may be able to significantly boost your store’s sales.