Attract More Customers to Your Store with These Cardboard Product Displays Tips
Nowadays, people’s minds are preoccupied with many of life’s distractions and when folks go to buy something, cardboard pop-up displays that advertise your goods or services can either make or break your success. Pop displays are multidimensional cardboard display which you find in box stores, drug stores, retail outlets and supermarkets. They come in a variety of colours, shapes, sizes and even different designs. These displays can attract shoppers because of how they are designed and the features they have.
These are guidelines that we at Ravenshoe Packaging tell most of our clients when they come to make a purchase.
Clean Display Rather Than a Cluttered One
When contemplating the different counter top displays, an easy thing most businesses do is combine several items so that they can attract a majority of potential customers. Although this may work sometimes, it is always good to put up a display with a target audience in mind. In marketing, aiming for the general public sounds like an excellent idea but what works is focusing on a small sample size. Some people would prefer to see many items from outside so that they are enticed to get in, while there are those who prefer the simple style and want to see fewer pieces but the right ones. As a business, what you need to do is keep your audience in mind and figure out how you will display the items which will meet their needs and wants.
Take Color and Shape Combination
A lot of customers don’t know that shapes and colour combinations influence their buying decision. Some businesses also haven’t discovered the power of using the human psychology to their advantage. It also depends on the type of product you are selling. For example, if you are selling kids stuff, you want to put fun colours which will excite the children to prompt their parents to enter your store to discover more. If you are selling more serious products such as laptops, your display needs to have a professional look because you’re targeting a business person.
Find an Experienced Person
There are professional people with the expertise of planning your counter top displays to attract more people to your business. If you are struggling to get people to visit your store, our specialists at Ravenshoe Packaging can assist you with this. If your in-store team is having a hard time creating a beautiful display, contact us now, and we will gladly give you tips on how to do it. Your countertop display is the first place people look at even before they decide to interact with you. So it is a crucial process that shouldn’t be ignored. Attract more customers with the right display and earn more revenue to your business.
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