Marketing plays an essential role in the success of both small and large businesses. For instance, monthly truck rental Chicago il businesses apply diverse marketing strategies to reach their target customers. SMS marketing is one of the most efficient and effective marketing strategies used by both small and large businesses today. SMS marketing is described as the use of text messages to reach your customers.
Despite the efficiency and effectiveness of this strategy, there is a misconception among most of the small business owners that text message marketing is only suitable for large business corporations with huge marketing budgets. However, small business owners should take advantage of SMS services for small business which are can be instrumental. Growth of their businesses.
How does SMS marketing work?
SMS marketing mainly utilizes permission-based messages to spread promotional content. A web-based program is used to help you in sending bulk text messages and interact with your customers. There are two basic requirements to establish an SMS marketing campaign for your small business, that is, a keyword and a short code. The keyword can be one or two words that best represents your business. The customer text the Keyword to a shortcode which is shared by your business. For instance, we can assume that you have a small boutique called Smart Outfits you can choose “SMART” as your Keyword and “10000” as your shortcode. When the customers text the keyword SMART to 10000 they automatically join your list of customers who will be receiving your marketing messages.
Why choose SMS marketing?
SMS marketing helps you to create a list of subscribers which you can depend on to improve customer loyalty in your business. When one subscribes to your SMS, it means that he or she has agreed to participate in your SMS marketing campaigns thus giving you the consent to send them messages related to your business. By engaging with your customers through SMS helps in persuading the customers to buy the offers sent to them. SMS have a high click-through rate and there is higher probability that most of the people who receive your messages will read them within a very short time. This makes it an efficient and effective marketing strategy compared to phone calls, emails or leaflets which are most likely to be assumed or forgotten. Also, SMS marketing make the subscribed customers to develop a sense of value by being part of the business which improves customer loyalty. Usually small businesses have limited marketing budgets. However, SMS marketing is suitable for your small business because it is relatively cheap. Some of the marketing alternatives used in marketing such as phone calls and snail email campaigns can be costly especially when doing international marketing. However, you can use the bulk texting services to reach thousands of customers at a lower cost, without affecting your budget. Text marketing is also an appropriate method of maintaining perfect customer service as the SMS reaches the client immediately and the response rate from the customers is also high.