While we are still talking about the importance of having a responsive site. A new tool seems to have more impact on consumers and therefore on e-commerce strategies. These are mobile apps! These days, they are a significant marketing tool in improving a company’s sales. It is no coincidence that platforms. Like Amazon use their mobile apps to transform the customer journey in order to get the most out of it.

A commercial boom

The mobile application market is growing and has not yet reach its potential. According to App Annie, mobile application downloads will reach 258 billion by 2022 worldwide compare to 178 billion in 2017. This increase is mainly fuel by the exponential growth in the number of smartphones acquired mainly in emerging countries such as India, Brazil, Egypt and Poland.

Many studies also show that online purchases via applications are increasing significantly. And could represent a significant market in the future. While mobile app development company, analyses show that it is indeed mobile applications that are the basis of the growth recorded by advertisers.

Mobile apps boost sales performance

A study provided by Ad4Screen shows that mobile applications are the main levers of m-marketing. They allow the brand to be represented and provide access to the latter’s site. This study also proves that applications, thanks to the shopping cart parameter. Encourage consumers to complete their purchases for 36% of them on the brand’s sales site and on the mobile site for 10% of buyers. In France, an analysis by Criteo proves that European retailers sold up to 54% of their merchandise via applications in 2017. These are figures among others that show the increased orientation of consumers towards the mobile application. Which makes it a priority tool in any e-commerce strategy.

App Annie also shows that with the use of mobile applications. There is more interaction with brands. Digital first offers a greater representation than brick-and-cliks which are less appreciate by customers. Similarly, the conversion ratio is more significant for smartphones. So, creating a mobile application for your e-commerce site is a real investment with mobile app development company in order to achieve your sales results.

A personalized mobile commerce strategy

Mobile applications are customer loyalty tools. Even if statistics show that customers who start their shopping on an application sometimes end up on other devices. Txhey remain essential for tracking the user until payment.

They represent a real gold mine thanks to the user data they contain and this allows the brand to better understand its consumers. The analysis of this information obtained can help to set up a commercial strategy that will guarantee the success of the company

With a higher conversion rate, i.e. 13% than on PC terminals. This shows once again the importance of mobile applications. They thus improve the user experience in order to transform their journey on the site in a target manner. The great advantage of a mobile application is that it allows the customer to quickly. Easily and efficiently access your services or products. Mobile app development company remain the best vehicle for doing business.

Mobile apps to transform the customer journey

The Global Commerce Review report for the 4th half of 2017 indicates that 28% of computer transactions in France are preceded by a click on mobile. This confirms the potential of mobile applications for e-retailers. We are talking here about a potential to communicate with customers. Know them better and thus transform their journey. Whether or not the user experience results in a sale from the app. It still allows you to collect a lot of useful data in the development of your omnichannel marketing strategy. So don’t hesitate to invest in the development of a mobile application for your business.